Want to save costs and increase your sales?
Well, in that case, the ideal solution is email marketing. Some say that "it's dead", some people say "outdated strategy", but the truth is that it is one of the most efficient methods.
Here are six reasons for its use:
1. Email marketing is economic and cost-effective
Email marketing is one of the most effective and efficient strategies for companies that want to reach and communicate with their target audience. Although there are other traditional marketing strategies, such as television ads or brochures, which also allow reaching the majority of consumers, when we compare in monetary terms, email marketing has a lower cost. Regarding the ROI (return on investment) obtained, it is estimated that every 1€ spent there is a return of 44€ (Source: Campaign Monitor).
2. You can easily measure your email marketing efforts
Email marketing metrics are easy to track and measure over time, allowing you to easily understand which techniques are working best. Using your own tools to analyse your email marketing strategy you cannot only observe who opened your emails and clicked on links, but also perform A / B tests.
What are these tests for? To see which specific elements in the message give you the best results, testing which subject headings generate the highest open rate or test different offers and compare the return on each.
3. It's easy to customise content for your target audience
Customizing shared content is increasingly important to consumers as they seek relevant content that meets their needs and preferences.
Email marketing facilitates this criterion, allowing the creation of interesting messages through the data acquired from consumers. This customisation can lead to increased click-through and open rates, as well as increased conversion rates.
So start by targeting your customers by splitting them into groups that share the same characteristics and enjoy the same content, and then use a proprietary tool that allows you to submit specific content for each group.
4. You can reach more mobile customers
With the number of people using mobile devices daily increasing it is important to optimise marketing strategies to interact with these consumers. Email marketing is another opportunity companies have to communicate with their customers, since two-thirds of the emails are read on mobile devices.
So make sure your emails are effective by creating responsive design content that can quickly load.
5. The email marketing process can be automated
Email marketing is one of the few digital marketing strategies that you can automate. This feature allows for greater effectiveness and efficiency in sending emails, since you can define when and to whom to send them. This way, you will not only save time, but also money.
6. Email is a direct channel and almost everyone has an email address
Did you know that email click through rate is higher than on social media?
It's tempting for some companies to plan all their marketing strategies around social media, however, it's important to keep in mind that there are about 3.9 billion email addresses, and only 2.82 billion active social media users (Source: Radicati and Statista). As such, an email marketing strategy will be more effective and reach more people.
In addition, you will be sending an e-mail with personalised content and added value directly to an individual.
Are you a little bit more convinced?
The truth is that email marketing has been around for a considerable amount of time and there is no evidence that it will stop being used. So, if you are looking for better results for your business, roll up your sleeves and structure a strategy that is appropriate for your business and your customers.
