Do you know the news? What should you know to keep up on this strategic game between brands?
One tip: experience.
Don't worry, you will understand in short. As we all know, we are in the customer-centric era. And this will not change at all. People like people and this maximum will be pretty important to maintain your audience engaged with your product or service and your brand. We chose 4 marketing trends that you need to be focused on during the following year.
Customer Experience (CX)
We all know how the client has the decision power in his hand. From now on, the brands that don't understand that will be in risk. The reason is: once the customer can search and choose wisely what and where he will buy, he needs to have a more vivid experience. If your product is only cheaper than the competitor's, this will be no longer enough for being chosen by the customer. Your brand and your product need to be more: efficient, convenient, personalised to each markets, have a friendly service and easy paying options. Think about CX throughout all your marketing strategies.
Visual Content
Let's think about the rise of platforms like Instagram and Pinterest. Both offer more visual content, like infographics, images or videos. Some numbers show this very clearly: 65% of people learn better through visual content and posts that have images produce 180% more engagement than those that don't have. The main search engines are investing heavily in image search solutions. And you should also use this trend in your favor.
Voice Search
According to PwC research, over 61% of people aged between 25-64 years already use the voice search. And this number will increase in 2020. This is a great reason for adjusting your marketing strategies to provide more optimised content for voice search engines.
Customer-Centricity
If you want to continue on the market, you should one for all focus on the customer. Once you understand what means to put the customer at the center of your strategy, you change the mindset of your company. When you have happy clients, you have loyalty; your clients stay longer with you, and even more: they will be your brand advocates. When you have satisfied clients, it’s a win-win business relationship. It means you are contributing to your customer growth and you are increasing your revenue.
Customer Experience, visual content, voice search and customer-centricity: these are some of the many trends for marketing in the first year of the decade. Some of them were already experienced by all of us, but now it’s time to put them into action for your business. Keep your strategy up to date with the main changes in the market and see the opportunities grow incredibly.
Good luck!
