The number of tasks required to scale an e-commerce business can be scary. You will have to analyse sales data, research customers’ and prospects’ needs, maybe develop and test new products. You will probably have to develop new marketing material, and you will certainly have to create new website pages. All those tasks can take up a lot of time and resources.
However, scaling an e-commerce business doesn’t necessarily have to be an exhausting experience. With the right strategies and tools, every process can be rendered more straightforward and easier.
So, here are three tips to help you plan and execute your e-commerce business scaling.
Research your customers’ needs
Are your customers happy with what they bought from you? Are there related products which they wanted but you don’t offer? Could you successfully target a new, different demographic? What products should you offer more of, and which ones should you abandon?
There are many tools you can use to get a better idea of what new products you can add to your shop, what new markets to target, and how to improve the buying process. For instance, you can:
• create polls on your website
• ask clients by e-mail or messaging (be sure they are happy being contacted!)
• analyze website traffic sources
It’s important to base your decision to scale your business on hard data, so use all the tools at your disposal to gather that data and analyze it correctly.
Improve your SEO
One simple strategy for scaling your e-commerce is attracting those prospects who never found your site in the first place. You will do that by improving your website’s search engine optimization, ensuring it shows in those prospects’ search results.
There are many components and aspects of your website to take into account when doing that:
• the speed at which pages load
• metadescriptions
• domains
• sitemaps
• social media
• and many besides these
Fortunately, there are SEO experts who can lead you through this process and help you bring your SEO to the next level.
Market your products better
Scaling an e-commerce business does not have to be all about creating new products or conquering new markets. It can start as simply as improving your marketing. Boring copy, unclear product descriptions, and even something as simple as orthography mistakes, will put off prospective customers.
And if you are selling to clients abroad, it’s crucial to get translations right. Not only translations — your copy, for instance, may need to be recreated to measure for a foreign culture, in a process called transcreation.
So, make sure you find a translation company who can provide you with quality translation services. A team of native professionals who translate and localize your material to your foreign market will make a huge difference in scaling your e-commerce successfully and achieving the sales results you expect.
