"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language that goes to his heart." - Nelson Mandela
In order to reach an international market, it is imperative that you think about your social media campaigns and strategise how to reach a global audience in an effective and efficient way.
When it comes to social media localisation, size doesn’t matter.
Social media localisation isn’t just important for big brands. Geo-targeting is even important for small brands that do not want to go global. It can be used to ensure that your posts are being seen by the right people and not being sent into the abyss.
How to localise your social media:
1. Create multiple handles
Create multiple handles for your brand. Each country that you want to penetrate should have its own handle (e.g. @yourbrandUK, @yourbrandUSA, @yourbrandIE, @yourbrandNL). This will allow your team to manage the unique content and audiences in a more succinct way.
Each page will be linked to the localised page of the website or the specific local webpage. This will likely increase traffic to your website and in turn, enhance your search engine optimisation (SEO) efforts.
2. Be relatable & personable no matter where you are
In order to reach your audience on a personal level, your brand needs to prove that it cares about them. It is important to customise the content for unique audiences.
The content needs to be regionally and culturally relevant in order for customers to interact with it.
You need to resonate with your unique audience in order to gain traction with them.
3. Geo-targeting
Target your local audiences where they are. Social media platforms are already advanced and continue to advance day-in and day-out. You can target posts so that the right people in the right places are seeing them. This does not only apply to sponsored posts – it can be done for free on Facebook and Instagram on any business profile.
Localising your social media will lead to many benefits for your company. Not only will it lead to a stronger brand awareness by your international followers, but it will also improve their user experience. Increasing your traffic leads to, well, more lead generation –, and that will inevitably increase ROI in your target markets.
You can read the full article at https://www.nimdzi.com/localizing-your-social-media-campaigns/.
