Our translation experts put financial translation at the core of a localization ROI. Call Upwords and see your ROI soar.

Get financial translation right for a localization ROI

Many languages are shared across the globe, providing opportunities for business expansion into international markets. However, even when the same language is spoken, nuances of vocabulary, culture and history create barriers to success. At Upwords, our localised and accurate translations sweep these barriers away. With our products and services, your business grows while customer satisfaction ensures a continuing return on investment into the future.

How to boost your localization ROI

When planning a jump into foreign markets, financial translation of your content shouldn't be seen as an expense to be minimised but as a golden opportunity for business expansion. Invest wisely and from a base in one country, you can reach out to an audience and create potential customers wherever they're located. Limit your translation, however, to just one or two languages or fail to consider cultural and historical nuances and you'll put off potential customers. It's a misconception that English is a universal language that everyone can tackle online. Approach your expansion with this thought and you shut the door to millions of people who don't read or speak English. In London, for example, 22% of the population doesn't use English as its first language. Approximately 300,000 London residents don't speak English at all! Across the globe, more people speak Chinese and Spanish than English.

Even when potential customers in different countries do have a good grasp of English, studies show that 7 out of 10 prefer to use websites in their own language and 40% won't buy from a website that doesn't reflect their language. If you want people to spend money with you, it definitely helps if you respect their language. With these thoughts and statistics, it's easy to see that culturally sensitive and accurate translations are vital for an ROI in foreign markets. Other points to consider when boosting your localization ROI are multilingual SEO, customer satisfaction and the small details that make a big difference such as the use of formatting, colours, currency and images.

Search Engine Optimization (SEO) as key for foreign markets

Creating the perfect website is hard work but it's not the end of the story. If it's not visible on search engines, your products or services won't be available to potential customers. With expert translators and localizers, your site will easily be found by international users searching in their native language. It's also important to remember that search engines reward accuracy and quality. A site full of translation and cultural errors will be penalised and slip quietly to the bottom of the rankings.

Happy customers are loyal customers: rely on accurate translations  

In the modern era, it's not only the quality of your website translation and localization that's important but also how you present your social media face to customers. The more you engage them, the more likely they are to trust your brand and product. Building trust builds loyalty. When you translate across all media forms, you're inviting your customers to discuss and share entertaining content while giving them an opportunity to feedback with positive reviews. Another aspect of customer engagement is providing pre and post-sale support in their own language. Deal with queries and problems in a timely fashion and a language your customer understands and your bottom line will be boosted by repeat custom. Providing this customer support can be costly but not providing it can seriously impact your long-term ROI.

Small Things Make a Big Difference 

Very often, just making little tweaks to your website can make potential customers feel more at home as they navigate their way around it. As part of your planning, think about:

• The colours you use: These have a big impact. For example, green is a lucky colour in Ireland but synonymous with death in South Africa!
• Text direction: While most languages are written from left to right, remember that Arabic is written and read from right to left
• Images: Are any cars shown driving on the correct side of the road? Are weather and clothing suitable for the local climate and time of year?
• Measurements: Browsers used to one system of measurement (metric or Imperial) may feel uncomfortable if the measurements on your site are shown in a different format
• Forms: While in the UK and the US, most people have one or two first names and a surname, in some parts of the world names are very long while in other regions, one name only is the norm. Make sure any forms on your website can adapt to these differences
• Date formats: Get these muddled up and important deadlines or meetings may be missed. For example, in the UK, the day normally goes first (25/12/2022) while in the States and many other regions, the month goes first (12/25/2022)
• Currency: Customers expect to shop in the currency of their country. Check also that decimal points and commas are used correctly as markers. Getting these wrong could have even more serious implications than formatting the date incorrectly!

Boost ROI With an Accurate Translation of Your Content

Invest in accurate translation and culturally-sensitive localization and see browsing turn into conversions. You'll be rewarded with customer engagement, repeat business and a worthwhile return on your investment. At Upwords, our experienced translation experts help you achieve this. These translators are supported by professionals proficient in transcreation, subtitling, dubbing and design.

As a certified ISO 17100:2015 company, our passion is helping you create online platforms that reach customers across the globe. If you're ready to start translating your way to success, call Upwords now.