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Are you struggling to manage multilingual content? Here’s how Upwords can help. If you are reading this, it’s probably because you are finding it stressful to manage multilingual communication in your organization. And that’s natural. Dealing with websites in different languages — or with faulty translation software, localization incompatibilities, poor translation services — is never easy. But finding effective solutions for that kind of problem is a must in any company that wants to run a successful business across more than one country. And that’s why we’re here. Our reason for existing is to help you solve any difficulties you face in managing the multilingual aspects of your company.

Five ways to increase your online sales This article might well be called “100 ways to increase your online sales” — and be 20 times as long. The number of strategies available for you to sell more online are beyond number, and they depend on your product, service, brand, audience, location, resources etc.So what we aim at here is to give you a starting point. We’ll present five ideas for online sales growth that are generic enough so they apply to your business no matter what its specificities are.And once you get these right, you should move towards strategies and actions that are tailored to your business.So, let’s check what are those five ways to sell more products (or services) online.

Did you remember to translate this crucial element of your website?When you think of translating your website, what comes to mind are probably all the texts that compose a webpage — page titles, URLs and meta descriptions, as well as welcome, about us and contact pages, product and service descriptions, partner reviews etc.And you are of course right, all these should be translated. But there are other elements to your website which are less obvious — yet should also be taken into account when creating a foreign language version of each page.Do you have videos on your website which are relevant to your foreign customers? You should have them subtitled. Are you using PDFs and ebooks as an advertising and conversion tool? Remember to translate them as well. 

In business as in sports, sometimes the best defence strategy is to attack.  This is so because while defence is reactive, attack is active — instead of letting a negative situation limit and determine your moves, you take control of things, create new options and choose a path based on your own goals.

How a translation company can boost your growth? There are two cases where your business needs translation. The first one is obvious — international expansion. You are starting to sell abroad, hiring foreign experts, establishing a partnership with an overseas company, or buying from a foreign provider.Maybe you are doing a few, or all, of these. In any case, you will need to translate a multitude of materials — from product labels to instructions manuals, from service agreements to training videos, from contracts to orders or invoices. 

At home and abroad, Ecommerce is the way to go You don’t need to be looking to foreign markets to take your business online. You don’t even need to aim to increase your customer base. Even if all you want is to increase your sales to your current customers, ecommerce is still a great option.

Christmas Traditions around the World One of the negative side effects of modernisation and globalisation is that, more and more, countries lose their cultural identity by adopting the modern Western culture. In which country do we find people still wearing their traditional costumes? It’s t-shirts and jeans everywhere. What culture still uses exclusively their uniquely traditional, ecological utensils? Even in the poorest homes in the least developed countries, we find characterless plastic objects. The number of places on earth where people still build houses according to their ancient local practices is dwindling — and this list goes on and on. So, it’s a joy to see that some despite globalisation, there is still diversity in Christmas traditional celebrations across the word.

Why you must think of your clients’ feelings? When it comes to turning clients into customers, giving them a good user experience is not enough. Because we often don’t choose a product or service for rational reasons alone — our decision to stick with a brand is influenced by how that brand makes us feel.

Why Translation Quality Impacts Your Business Whatever product or service you offer your customers, the most important thing is its quality. You don’t want to waste money on poor quality, and neither does anyone else. This is true when you do business abroad as well as at home. There’s a catch, though. Your product has to be good — but it must also be perceived as good by your target audience. Which is not the same thing. And not only that, but the process of buying it must also impact your client positively. Together, these two aspects compose what is called “customer experience”. Hubspot defines customer experience as “the impression your customers have of your brand as a whole throughout all aspects of the buyer's journey”.