A translated website attracts more people and offers your brand the potential to grab global attention. Today, with ever-increasing globalisation, having newsletters, articles, catalogues, product descriptions and your website translated into several languages means your business can reach a much larger audience.
The world of E-Commerce is incredibly competitive. Day after day, we see more brands entering virtual commerce, leaving a space of dried up opportunities, and entering an increasingly dense one, filled with competing brands. It is at this moment that we should think about even further expanding our customer base.
If growing nationally is no longer possible or if you simply seek to explore new markets, content translation is essential.
In the article below we will talk more about the main benefits of translation for e-commerce, and what are the benefits that will result from this investment for your business.
The main benefits associated with translation
Bearing in mind that your current e-commerce layout is in English, a next step that could be highly effective would be translation into languages spoken in foreign markets you plan to reach. With that, your brand will expand significantly, and reach several new customers in different parts of the world.
As a result, your brand will establish more direct and personal contact with the target audience in the foreign markets.
Now you may ask yourself: “If English is so accepted and understood worldwide, why translate our content into foreign languages?”
Firstly, due to the proximity with the customer. Once you start speaking the same language as your customer, there is a much higher chance that he will consume your products. With all the available options online, the key is to win over your users via their experience on your website or with your products. Translation is not the only factor to consider, having a functional website that is easy to navigate and runs quickly is also essential. Nevertheless, it is important to remember that whenever customers read information in their native language, they feel more connected and are more likely to trust that brand, unlike other companies that offer the same product but not in their language.
In addition to this greater proximity and connection with the customer, another benefit is the clarity of the message. When describing your product or your service, speaking your customer's mother tongue helps you avoid confusion and communication errors with them.
Misunderstandings can be very harmful to your business. In some situations, misunderstandings may lead to dissatisfaction when receiving the product or service, or even products being returned, and services being refunded.
Whatever the reason may be, the availability of your website in different languages can help you avoid complications and attract new customers, in addition to increasing the benefits your customers receive when purchasing your products and services.
It is important to remember that the way you communicate, and the pristineness of the text will reflect the professionalism of your brand. So, get a multilingual website, build trust with your customers and profit from this investment.
