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Much is said today about the “new normal” and the “new reality” that we will face after the pandemic. Whether you believe in this new normality or not, one thing is certain - Covid-19 highlighted some flaws in companies and demonstrated some possibilities that had previously been ignored. If there was one thing that was very clear with the coronavirus outbreak, it was the need for companies to have a smart, quick and efficient response to any sign of crisis. The companies that managed to deal with the crisis early were able to stand up with greater ease and security. If there was one thing that was very clear with the coronavirus outbreak, it was the need for companies to have a smart, quick and efficient response to any sign of crisis. The companies that managed to deal with the crisis early were able to stand up with greater ease and security. And what better way to get organized than with clear and efficient communication, right?

Having a multilingual website is a real differentiator for businesses. In addition to attracting more attention from potential buyers, this is also a great way to reach a wider and more international audience, taking your brand to new territories. 

Using a translation tool is often a tempting option because it lets you translate any amount of text almost instantaneously, and they are either free to use or very inexpensive. These advantages are, however, apparent. When the goal is to understand the gist of a text, the result can usually be guaranteed. However, when looking to translate important documents or international versions of your website, the results are more often catastrophic. 

The world has a growing need for localisation. According to Common Sense Advisory, 56.2 % of consumers say that the ability to obtain information in their own language is more important than price, and 65% of multinational enterprises believe localisation is important to increase revenues.

A translated website attracts more people and offers your brand the potential to grab global attention. Today, with ever-increasing globalisation, having newsletters, articles, catalogues, product descriptions and your website translated into several languages means your business can reach a much larger audience. The world of E-Commerce is incredibly competitive. Day after day, we see more brands entering virtual commerce, leaving a space of dried up opportunities, and entering an increasingly dense one, filled with competing brands. It is at this moment that we should think about even further expanding our customer base.

Do you want your website to be one of the first to appear on search engine results pages? Optimise your multilingual SEO strategy, improve the consumer experience in all translated versions and use professional translators to help you with all the steps above. This is the only way you can ensure that the translated content conveys the message you want, taking into account the cultural context of the country to which it is addressed

We are living in times of global uncertainty. Every day, the world becomes more frightened by coronavirus and chooses isolation. However, time is passing, and business does not stop and cannot stop. Companies have expenses to pay and need to be profitable. Some matters cannot wait. If your company finds itself in this situation and needs interpreting services, OPI (Over-the-phone interpreting) may be the best alternative to prevent the spread of coronavirus.

COVID-19: Business Continuity, E-commerce, E-learning and Upwords At first, you might ask what these things have in common, but I can assure you they have plenty. Coronavirus was officially declared a pandemic by WHO two days ago, so things just got very serious, and it’s truly impacting every aspect of our daily lives. While we can simply make slight adjustments to get through it on a personal level, that is not the case with businesses.

Everyone is talking about COVID-19, but post-Brexit effects are still here… Coronavirus is making headlines worldwide, but Brexit is still a reality that some people aren’t exactly sure how to handle. Here are some facts and suggestions to help you deal with this new reality.