A well-crafted and well-thought-out digital strategy is essential, even more so when you want to launch your brand abroad.
In this case, you should consider translating your website as people prefer buying products with descriptions in their mother tongue. As the European Commission market study showed, 42% of consumers have never purchased products and services from websites that do not show results in their mother tongue. This means that without translation you lose nearly half of your potential customers.
Speaking your customers’ language will not only avoid misunderstandings, but will also build trust and loyalty, which in the long run will be reflected in your revenue.