How localization can improve your omnichannel customer experience

27, May 2021

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How localization can improve your omnichannel customer experience



You certainly don’t need anyone to tell you that an omnichannel approach is beneficial to your international fashion e-commerce.

You already know that it improves customer experience, and makes it easier for you to communicate with both prospects and clients.

In fact, chances are you’ve already implemented an omnichannel customer experience in your e-commerce.

But if you’re reading this, there’s a good a chance things are not running as smoothly as you want.

 

Maybe you are having issues with the different languages in your channels. Your customer goes from a social media platform to your website for checkout — and suddenly things are no longer in his mother language.

If that sounds familiar, here’s how we can help you.

Our team will localize all stages of your customer’s journey to the customer’s language (or even their dialect) — and verify that the transitions hit the quality mark.

They will also address another problem you may be facing as you manage an international e-commerce business —your team is not familiar with the culture of your target audience.

Maybe you have already implemented customer segmentation, and know exactly what groups you are targeting in your new market.

But what you need now are a team of translators, transcreators and proofreaders who are familiar with the culture of your target region.

We believe that only native translators living in their home country can craft content that resonates locally. Our multinational team will advise you on cultural matters, and localize your content to the relevant culture when you reach out to new markets.

Besides that, we will integrate and optimize your omnichannel customer experience by adding personalized messages and offering one-to-one interaction with live chat or video calling.

Because we support translation and terminology management in the cloud and offer integrations (e.g., CMS, CRMs) with our translation platform, our teams work faster and more effectively.

We can also provide you with analytics such as volume of work, language combinations, budget, productivity, turnaround times, requests by source, and other production KPIs.

When you work with us, you get much more than just a translation service.

Our expertise is making sure that your e-commerce platforms are working flawlessly — in all languages, for all your customers.





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