Appearing on the first page of Google search results in different languages is a reality that can only be achieved through multilingual SEO.

This needs to be part of the strategy of every single brand that sells in foreign markets.

Improvement of local SEO in parallel with multilingual SEO can only be achieved through good copywriting and structured transcreation policies, when the created content is to be translated.

By adopting a multilingual strategy, the brand’s global presence becomes a certainty if paired with investment in content optimization and website optimization.

This strategy only improves the ranking of the website in local searches. For example, websites written in English, even if perfectly optimized for local search engines, will only perform well in searches carried out in English. Only through multilingual SEO is it possible to get international attention.

Copywriting practices that are used to improve local SEO need to go through the transcreation process. Alternatively, you can choose to create native content so that multilingual SEO reaches its maximum potential.

Also, the literal translation of your meta tags (titles, descriptions, keywords, headings, etc.) is not enough because the social and cultural context influences searches carried out on search engines. So, it is imperative to have full knowledge of the context and search behavior of your target audience to properly translate and adapt the content.

Yes, website optimization. This should be done in several ways, such as the structure of domains and URLs, which should help geographic targeting, the application of Hreflangs tags to tell Google which language you are using on a specific page, your website times of loading, mobile optimization, etc.

Website optimization should always be associated with a specific SEO plan for each country to achieve better performance in your target markets. The team at Upwords will help you with all these details to ensure your success.