In business as in sports, sometimes the best defense strategy is to attack.
This is so because while defense is reactive, attack is active — instead of letting a negative situation limit and determine your moves, you take control of things, create new options, and choose a path based on your own goals.
In the context of the coronavirus pandemic, this means that even if your business has been hit hard, it is not fated to ruin. On the contrary, these uncertain times may be the moment for you to take stock of your situation, reassess your goals, find new opportunities, and maybe grow into new and unexpected areas.